Trust
First and foremost, we can’t ignore the circumstances. Customers are understandably wary about booking in the environment of changing restrictions, evolving entrance requirements, and cancellations. This notion of the goalposts constantly shifting for travellers is likely to overshadow the industry for a little while yet.
Recent developments in Thailand, where the brief respite of a widespread opening was short-lived, demonstrate the need for caution.
There are elements of this process that are out of our control as a DMC. We can’t influence government policies, vaccination rates, or the risk of new variants.
However, we can do our best to instil trust in our partners to have confidence when booking for their travellers. We can also ensure that travellers feel safe and secure in-destination. This is likely to be a significant factor for consideration at the forefront of travellers’ concerns in 2022.
To this end, we have extended our 7-day cancellation policy. As Global Director of Sales and Marketing, Andrew Turner explains: