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Purpose in Every Step: My Life in Educational Travel

Purpose in Every Step: My Life in Educational Travel

August 27, 2025

Balancing commercial success with what’s right for people and planet is the fundamental challenge for the tourism industry.  

To make it work, we need to embed sustainability into the core business model. I know that’s a long-term approach, we won’t see success in a year, but it will be worth it.  

It all started for me at university, or rather out of it, as I used to skip class to volunteer with a US NGO in Ho Chi Minh City, helping guide groups to visit rural communities in the Mekong Delta. We renovated homes, improved classrooms, and supported local families. I used to think that volunteering was just helping out, but that experience opened my eyes. It made me realise what I wanted to do with my life. I joined the Buffalo Tours Educational Travel team, running logistics for educational groups. When we became Discova in 2019, I was lucky enough to be given the opportunity to focus solely on community projects. It’s still my passion today. 

I see firsthand how tourism can be a powerful tool for celebrating local culture and benefiting the whole community. But I’m also aware, that if best practice is not observed, how over-tourism can harm the community and environment.  

I believe we have to shift from volume to value. That means, rather than chasing large numbers of tourists at any cost, we must prioritise high-quality, meaningful travel experiences with genuine benefits to local people.  

Chi (left) during a cooking class at Discova's 2025 Leadership Conference

At Discova, we invest directly into the preservation of the cultural heritage. We work with each community to help them share the most authentic and meaningful picture of their world with our guests. Through this partnership, we create positive benefits for the community while minimising negative environmental and social impacts.  

Our aim is to regenerate pride in these communities and help uplift people from poverty. Our operations use community-based tourism models that directly empower residents. Discova’s approach is rooted in designing sustainable products in areas like education, healthcare, infrastructure, and environmental and social enterprise.  

First, we utilise the Eileen Yee Educational Fund to help disadvantaged students in the villages we work with complete their high school education. By covering essential costs such as uniforms, books, and transportation, the Fund addresses some of the barriers that often force young people to drop out too soon. 

At the same time, we are committed to keeping the younger generation connected to their roots. By creating job opportunities within their own communities, those who have left for the big cities have an incentive to come back and keep their heritage alive through tourism. Through fair wages, safe working conditions, and valuable skills development, these initiatives strengthen local economies and ensure that young people can build fulfilling lives without leaving home. 

Chi during a visit to one of our community projects in Saraburi, Thailand

Our tours are designed to maximise local benefit by supporting local businesses, hiring and training local professional guides. We prioritise eco-friendly transport and integrate cultural respect and sensitivity into everything we do. To monitor our impact and understand how to make continuous improvement, I receive regular accountability and reporting programmes from each community. 

I am convinced that cultural exchange and understanding through a meaningful interaction between tourists and the community breaks down stereotypes and fosters intercultural dialogue. Most clients are Westerners, so when they visit Indochina, this is a completely different cultural experience for them.  

We encourage tourists to take agricultural tours to learn about local organic farming practices, attend weaving and cooking demonstrations and classes. In these ways, they can see a real cultural expression and a genuine way of life. It is a respectful format for learning, meeting people and understanding a new culture. It allows them to feel, live and breathe these traditions, not just see it from a bus. It is the most authentic way of travelling and meeting people. 

Currently, most projects involve education and infrastructure, but now we want to expand our impact by looking at environmental conservation. In one of our first programmes in Kanchanaburi, we are going into partnership with a rural Thai community to support the conservation of the local jungle.  The community takes the lead with the conservation efforts of caring for animals like elephants and monkeys, establishing sustainable farming, and managing the waterways. We will bring the tourists and support with the best practices.

My twin goals are to take all our communities forward and to encourage even more responsible tourism. Let’s teach the world to travel better! And if you have anything you can teach me to improve our approach to travel, I would love to hear from you.

Thank you,
Chi Ngo 

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